Analyst, Marketing Analytics Sr (Media)

Marketing

Location

Irving, TX

Job ID: 4568

About Frontier Communications

Frontier® Communications provides communications services to urban, suburban, and rural communities in 25 states. Frontier offers a variety of services to residential customers over its FiOS® and Vantage™ fiber-optic and copper networks, including video, high-speed internet, advanced voice, and Frontier Secure® digital protection solutions. Frontier Business™ offers communications solutions to small, medium, and enterprise businesses.

Marketing Analytics Senior Analyst (Media Analytics)

The Frontier Marketing Operations organization is seeking a media analyst to build out and maintain reporting and metrics for our Fiber programs.

Consult with marketing teams during integrated campaign planning, ensuring that marketing reporting best practices and key operational metrics are embedded from the start
Monitor the success of marketing campaigns in collaboration with media agency across different media tactics and analyze trends and optimization opportunities. Identify new patterns through optimization of marketing campaigns.
Develop systematic (daily, weekly and/or monthly) and adhoc deep business insights to help solve Frontiers business challenges and address the needs of stakeholders across various functions to drive incremental growth.
Address adhoc requests for metrics and performance to harvest actionable insights that enhance company performance
Analyze current/ongoing targeting strategies to define and implement new opportunities for media optimization
Create executive scorecards with visualizations to track changes in key business metrics and KPIs.

Required Technical Qualifications

3+ years’ experience in a Marketing Analytics or similar position

Expert understanding of Microsoft office suite.

3+ years in a Data Management application (SQL/Python/R/SAS/Alteryx) with emphasis on Data Architecture and ETL

Expert experience in data visualization tools (Spotfire/Tableau/Microstrategy/Thoughtspot).

Strong understanding of database management and architecture and

Bachelor’s degree in Business, Mathematics, Statistics or like discipline. Advanced degree preferred

Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.